Build the Future of How People Discover Atlas

How people discover brands is changing.

Customers are increasingly discovering products through creators they trust across TikTok, Instagram, YouTube, Substack, and emerging platforms. At Atlas, we believe creator-led discovery is one of the most important ways people find brands they love.

We believe the best creator partnerships aren't transactional, they're collaborative. Our goal isn't simply to sponsor content. It's to help creators do their best work, grow their audiences, and build sustainable businesses alongside Atlas.

When creators win, we win.

About Atlas

Atlas Coffee Club and Atlas+ are award-winning subscription brands delivering world-class coffee experiences to thousands of subscribers every month.

We're a high-performing team obsessed with creating an experience our subscribers can't find on the shelf—from exceptional coffees and the stories behind them to thoughtful service at every touchpoint. As Atlas grows, so does our ability to deepen relationships with our producer partners across 38+ countries and introduce more people to their incredible coffees.

We believe outcomes matter more than activity, and the best ideas can come from anyone. We move quickly, invest behind what works—and yes, we stay well caffeinated. ☕

What You'll Own

1. Build and scale Atlas' creator growth engine across TikTok, Instagram, YouTube, Substack, and emerging platforms—making creator marketing one of our largest customer acquisition channels.
2. Own creator acquisition end-to-end, designing and executing the lead generation, outreach, onboarding, and relationship strategy that grows a high-quality roster of 300–500 engaged creators.
3. Build the operating system behind Atlas' creator program—designing the AI-powered workflows, playbooks, automations, and scalable processes that enable us to efficiently recruit, activate, manage, and grow a world-class creator community.
4. Build an Insight Engine that gives the business real-time visibility into creator performance. Develop best-in-class dashboards that surface CAC, creator ROI, conversion, engagement, creative trends, testing velocity, and pipeline health—then turn those insights into action by scaling what works and improving or eliminating what doesn't.
5. Develop creative strategies and experimentation frameworks by identifying themes, content angles, creator archetypes, and campaigns to test each month—and rapidly scaling the winners.
6. Create a thriving creator community through monthly challenges, product launches, rewards, feedback loops, and ongoing engagement that turns creators into long-term brand advocates.
7. Champion creator success. Help creators develop ideas they're excited to make, celebrate their wins, and create partnerships that generate long-term value for both Atlas and the creators we work with.
8. Partner cross-functionally with Creative, Paid Media, Brand, and Growth teams to maximize the impact of creator content across every customer touchpoint.

What Success Looks Like in Your First Year

1. Creator marketing has become one of Atlas' most important and scalable acquisition channels.
2. You've built a highly engaged roster of 300–500 creators who consistently produce authentic, high-performing content.
3. Atlas becomes known as one of the best brands for creators to partner with—not just because of the product, but because creators feel supported, challenged, inspired, and genuinely invested in.
4. Every month, the team has a clear roadmap of creative themes, experiments, and hypotheses to test.
5. Winning creator concepts are quickly deployed across the broader creator ecosystem while underperforming ideas are identified and eliminated quickly.
6. You've built an insight engine that gives the team confidence in what to scale, what to improve, and what to stop doing.
7. Leadership relies on your dashboards as the source of truth for the creator business. At any moment, it's clear which creators, creative themes, campaigns, and experiments are driving growth, which initiatives should be scaled, and which should be retired.

What You'll Bring

1. 5+ years building and scaling creator or influencer marketing programs that drive measurable customer acquisition.
2. Proven experience recruiting, negotiating, and managing creator partnerships at scale.
3. Strong commercial instincts—you understand CAC, attribution, creator ROI, and how to build programs that generate profitable growth.
4. A systems mindset. You build repeatable processes, operating rhythms, and scalable programs—not just campaigns.
5. Exceptional analytical rigor. You turn performance data into insights, insights into experiments, and experiments into repeatable playbooks that improve results over time.
6. You know how to build dashboards and reporting that help teams make smarter, faster decisions.
7. You're relentlessly curious and results-driven—you quickly identify what's working, eliminate what isn't, and scale winning ideas.
8. You're equally comfortable building relationships with creators, brainstorming creative concepts, and diving into performance data.
9. You use AI as a force multiplier for research, outreach, reporting, workflow automation, and decision-making.
10. You thrive in fast-moving environments where you're building, iterating, and creating from the ground up.

Great to Have

1. Experience in DTC, subscription, or consumer brands.
2. Existing relationships with creators, talent managers, or influencer agencies.
3. A passion for coffee, food, travel, gifting, or brands that create memorable customer experiences.
4. A genuine passion for the creator economy. You love great content, celebrate when creators succeed, and believe the best partnerships help creators build meaningful businesses—not just promote products.

You'll Love This Role If...

You're equal parts creator champion, growth marketer, and builder.

You love discovering great creators, helping them bring ideas to life, and watching their content take off.

You get just as excited about building systems that scale as you do celebrating a creator's biggest win.

You believe the best partnerships create value for everyone involved—and that when creators win, Atlas wins.

If you're excited to build one of the world's best creator programs while helping more people discover incredible coffee, we'd love to hear from you.

Compensation & Benefits

1. Competitive base salary: $100,000–$130,000+ depending on experience
2. Performance bonus
3. Comprehensive health, dental, and vision coverage
4. 401(k)
5. Paid time off and company holidays
6. Atlas Coffee Club subscription ☕

Location & Travel

1. Remote-friendly, with a preference for candidates based in Austin or New York.
2. Periodic travel for team onsites, creator events, partner meetings, Coffee Expo, and occasional opportunities to visit our coffee-producing partners at origin.