Sr. Creative Strategist

Sr. Creative Strategist

Atlas is redefining how the world experiences coffee and tea. Our DTC subscription brand is loved by 200,000+ customers and is scaling rapidly across multiple product lines:

• Atlas Coffee Club, our coffee line, works directly with farmers at origin to produce award-winning single origin coffees that rank among the top 5% globally.
• Atlas Tea Club, our tea line, explores premium, loose leaf teas from around the world.
• Atlas+, our functional wellness line, leverages 10+ years of coffee expertise and thoughtful ingredient sourcing to craft functional blends loved by Bon Appetit, Vogue, and Healthline.

We're looking for a dynamic Sr. Creative Strategist to join our Acquisition team and drive creative strategy for Atlas+, our newest product line with an exciting growth trajectory ahead. In this role, you'll develop engaging ad concepts, own production workflows, and analyze campaign performance on Meta and beyond. This is an opportunity to blend creative thinking and execution with data-driven strategies to deliver impactful performance advertising campaigns that drive new subscriber growth.

What You'll Do

• Own performance ad creative through the entire lifecycle, from concept to launch
• Research and analyze creative trends to inform and develop ad concepts that drive new customer growth
• Write creative briefs and manage creative projects through production with creators, freelance specialists, and agencies
• Apply hands-on production skills including copywriting, designing, and/or video editing where applicable
• Leverage AI tools to build and optimize creative workflows and enhance campaign effectiveness
• Quality assure ad creatives to ensure brand guidelines and channel best practices are being followed, then prepare creatives to launch on the targeted channel
• Analyze campaign results and develop insights to inform future creative production
• Develop a strong understanding of product category insights, channel algorithms, new customer behavior, and performance drivers

Must-Have Qualifications

• 5-10 years experience in performance creative strategy and/or growth marketing
• Track record of ideating and producing creative that generates $100,000+ media spend or scaled organic views
• Demonstrated creative thinking abilities with a portfolio showcasing your work
• Experience using digital advertising metrics and performance analysis to drive strategy, particularly on Meta
• Experience with creative and design tools (Adobe Creative Suite, Figma, etc.) and/or AI tools for creative production
• Strong attention to detail and organizational skills
• Excellent written and verbal communication skills
• Can-do attitude and eagerness to learn

Nice-to-Have Qualifications

• Hands-on experience with e-commerce health and wellness brands (i.e. supplements)
• Hands-on experience with e-commerce subscription brands
• Bachelor's degree in Marketing, Communications, Design, or related field

Who You Are

• A creative thinker who stays informed about online trends and social media developments
• Someone who enjoys the intersection of creativity and data
• A curious mind who is interested in consumer psychology and behavior
• A detail-obsessed self-starter who can manage multiple projects simultaneously
• An adaptable professional open to feedback and continuous improvement

Why This Role

• Hands-on execution on one of Atlas’s most important growth levers
• Opportunity to build new creatives and workflows that make a real impact
• Small, high-caliber team with real autonomy and fast decision-making
• Products customers genuinely love—and stick with
• An opportunity to sit at the intersection of creative and growth

What We Offer

• Join a team of high-performers who like to move fast, think innovatively, and create great work
• Work on top-rated products across coffee, tea, and functional wellness
• Grow your skills with professional development opportunities
• Benefits include health, dental, vision, 401k, and paid holidays
• PTO, sick time, and a remote-friendly culture with a hub in Austin, TX
• Performance bonus opportunities

Base Salary Range: $70,000-100,000/year. Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.

This role is Hybrid with an office in Austin, TX or fully remote.